The objective was to create a mascot that would also serve as the presenter for a series of products and promotions. This mascot had to be an owl to respect the character existing in the brand's logo. The process involved all aspects of character creation: design, 3D modeling, storytelling, animation... everything from scratch. We handed out these "templates" and the production company added the promos on top of them, using the reserved negative space on the board, iPad, and wall.
Pizarra
iPad
Cortina