The request was to transform a set of cookie boxes into an SUV. The task involved full 3D development, animation, and compositing with the provided footage. The main goal was to find a fluid way to transition from a purely boxy form into a modern, curved vehicle. It needed enough detail to convey the mechanical complexity of a transformer-like robot, while keeping the entire animation within the timing implied by the footage. It was also important to ensure that the initial packaging did not feel like an empty shell during the transformation.
Transformation sequence
Online vertical version