The objective was to create a mascot that would also serve as the presenter for a series of products and promotions. This mascot had to be an owl to respect the character existing in the brand's logo. The process involved all aspects of character creation: design, 3D modeling, storytelling, animation... everything from scratch. We handed out these "templates" and the production company added the promos on top of them, using the reserved negative space on the board, iPad, and wall.
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